There are many rumors running rampant over the PlayStation 4’s upcoming release. It is expected that Sony will show off their new console on February 20th, however not much is known about the pricing details of said console. Asahi Shimbun, a major Japanese newspaper, has claimed that the new PlayStation 4 will ¥40,000 (US $428), which means that it will likely go for $399 in America. The PlayStation 3 base model cost $499 at its launch, so if this report is true, the PlayStation 4 will retail for $100 less than its competitor, the Wii U. Be sure to keep your eyes on the Technocove website for more details as they come out!