AT&T promotes safety with their “Texting and Driving: It Can Wait” campaign Aaron Rowe May 24, 2012 Las Vegas, News 1 Comment Many people give AT&T flack for many things, from their business practices to their cellular service in various places. The one thing that you can’t fault AT&T for is trying to keep our community safe. With the period between Memorial Day and Labor Day being dubbed the “100 Deadliest Days” for teens on the road, AT&T is taking this chance to educate teens about the dangers of texting and driving. AT&T has been driving a car simulator from state to state to certain high schools so that students could experience what its like to text and drive at the same time. Green Valley High School in the Las Vegas Valley decided to partner with AT&T to help promote their ”Texting and Driving: It Can Wait” campaign. Teens got the chance to drive in a car simulator and try their luck at driving in a suburban neighborhood while dodging children and pets. If you hit anything, then the simulation ended. The simulation wasn’t the only thing that students could experience. Students were shown a quick but emotional documentary that featured teens, among others, talk about how their lives had been changed by texting while driving. AT&T also had on site a chart that displayed some pretty interesting statistics about texting while driving. Here is a quick rundown: 3,417 – The number of messages exchanged monthly per teen in Q3 of 2011. Overall 75% of all teens text. Texting ranks as the #1 mode of communication among teens, and those between the ages of 12 and 17 text 60 times a day. At 65 MPH, a car travels the length of a basketball court in a single second. Texting takes your eyes off the road for an average of 5 seconds. 41% of teens are afraid to speak up if they are scared or uncomfortable as a passenger. Adults are no different when it comes to people who text but even according to AT&T”s research, teens text a lot. I applaud AT&T for taking the initiative to educate teens about how texting can be dangerous. Going to high schools across the US is great way to get that message across. While on campus, I had a chance to have a quick interview with Stephanie Tyler, AT&T President of Nevada. You can watch that interview below. The media has been so open to receiving the message…..they’re much less likely to use a bluetooth or even use their cell phone, let alone a landline. For many, texting is very quick, succinct, and the best way to communicate. Echoing what AT&T is trying to drive home, texting and driving, it can in fact wait. Asking your friend how their day was isn’t worth the life altering effects getting into car accident might bring. Driving requires the utmost attention, and the more distractions you can minimize the better. The simulator is now headed to Salt Lake City. AT&T hopes to spread this campaign to other High Schools across the country. Thanks goes out to Scott Huscher for inviting me to the event and Kenny Ho for taking photos and recording the interview! Other news outlets coverage: azfamily | 8newsnow | ktnv techblogger This was awesome. AT&T is connecting with the community. Good job.